Branding is simple: How the public sees you is your responsibility not theirs. Each point of contact someone has with your brand is important, no matter how big or how small. Brand Development is you taking on that perception and making the public learn what they need to know about you at every touchpoint.
This is the foundation of your public persona. It’s the quality people judge your business on before they actually know the quality of your business. It’s the clothing your company wears into every business meeting and every introduction to a new customer. Make sure you buy the good stuff because it really is true, you never do get a second chance to make a first impression.
The irony of user interface design is that despite it’s complete marriage to technology, it is almost 100% about human intuition… at least when it’s done well. It’s not the piece of hardware that guides people where they want to go, it’s the ease of logic, flow and common sense that guides them through the journey you want them to take.
I don’t know about you, but I trust a recommendation from a friend more than I trust just about anything else.
Ever held onto that print piece that one company did to promote themselves… you know the one that was so attractive, or memorable, or funny that the piece itself felt like the prize. Yeah, that could be you.
You know, because it’s fun and especially rewarding when you make something people actually want to keep, own and use.
If you’ve ever bought something just because of the label, well, that just makes you human… like the rest of your customers.